Braithwaite's Core Values That Keep It Moving Forward for the Big Win

The legacy of Braithwaite & Co. Ltd. goes much beyond a century. Established in 1913 in erstwhile Bengal, the wagon manufacturing tycoon has contributed to transforming and modernizing the scenario of Railway manufacturing in India. In the long, illustrious years of its operations, Braithwaite has ushered considerable developmental changes to commemorate its symbiotic relationship with and sustain the aggrandizement of Indian Railways. With an obligation to render socio-economic effects with its endeavors, the company aims to be an integral element of the nation's growth at a scorching pace.

Renowned for its pervasively ethical philosophies, Braithwaite's defining feature is its core values that reinforce the company's objectives. To build a healthy culture, Braithwaite jettisoned the traditional policies and ratified novel ethics as true North to support the employees and the organization to forge forward. A staunch believer in deploying effective policies for boosting employee morale and elevating the company's operations, Mr. Yatish Kumar, Chairman and Managing Director, has contributed to underpinning the exceptional hallmark ethos of the company. Recognized for its value-driven approach, the business mogul insists on creating a healthy culture to drive maximum innovation, high performance, and retention.

Here is a glimpse of Braithwaite & Co. Ltd.'s core values imparting dynamism to and rendering the organization one of the significant vanguards in India's march forward.

1. Integrity

A quality of possessing fierce moral and ethical principles, Integrity is one of the central driving forces of Braithwaite's culture and its operations. The Braithwaite fraternity believes that Integrity is vital to building a shared sense of purpose among employees and establishing credibility among partners. Irrespective of the predicament of a decision, a reflection of this supreme quality is Brathwaite's hallmark to encourage the delivery of exceptional satisfaction to employees and customers. The century-old organization implements this core value in its employment structure, operations model, and customer deliverables to ensure pre-eminent performance, employee satisfaction, unparalleled customer service, and a flourishing organizational ecosystem.

2.Customer Orientation

With a mix of qualitative and quantitative measures, Braithwaite ensures the delivery of more than just a positive customer experience. Boasting a glorious history decorated with engineering marvels, the railway magnate is renowned for its customer-oriented policies. Braithwaite supports a profound outlook to assist its customers and understand their necessities. A fundamental entity in driving success for a business, customer satisfaction has always been a priority for the organization. Making consistent efforts for 100 years by adapting to the paradigm shift in customer essentials and staying up-to-date with technology, Braithwaite has pledged to navigate through ambiguities to achieve top-tier standards in its output. The business's zest to reorient itself with transforming market realities has contributed to its establishment as one of the pioneering customer-oriented engineering organizations.

3. Social Commitment

Social responsibility feeds into Braithwaite's operations and its professionalism. Committed to contributing to the community's welfare and the nation's consistent progress, the company makes conscious choices to transform society for a better living. Through the highest level of professionalism, Braithwaite develops projects and services that contribute to customer value and the community's prosperity. As influential as financial metrics, social benchmarks also constitute Braithwaite's fundamental ethos to strengthen its position as a responsible citizen of the nation. The Kolkata-based conglomerate is devoted to assessing the interests of society and operates in that direction to engage in corporate philanthropy.

4. Partnerships

An organization's success is driven by its stakeholders and customers. A firm believer in this mantra, Braithwaite invests a great deal of trust and respect in its partners. One of the influential testaments of Braithwaite's efficient symbiotic and long-term relationships is its extended list of deliverables and successful partnerships across the globe. Mr. Yatish's initiative to contemporize the traditional definition of partnership and collaboration has incorporated Braithwaite as one of India's leading engineering corporations. Committed to the success of its customers, investors, employees, and the government through strategic relationships, the British-origin company shapes its culture to expand the business and serve its partners and collaborators more

5. Respect

A fundamental human right, respect is Braithwaite & Co. Ltd.'s most priced core value. Applying this value across organizational boundaries, the company develops meaningful, close-knitted, and mutually beneficial relationships that stem from respect and dignity. Passionate about learning from each other and sharing mutual admiration, Braithwaite has outlined a succinct definition of respect and created an ecosystem of accountability to ensure behaviors that align with the company's operational ethics. Braithwaite & Co. Ltd. believes that respect is paramount to the successful conduct, employee fulfillment, and long-run sustainability of the business, which is why it emphasizes the establishment and development of relationships on the foundation of respect.

Takeaway

Businesses require the practice of enabling values to lead the organization to success. Braithwaite believes that core values impact the long-lasting sustainability of any organization. With Integrity, customer orientation, partnership, social commitment, and respect as its core values, the company aims to keep itself on an unwavering positive trajectory to accomplish its long-term pursuits. A Public Sector Undertaking under the Ministry of Railways, Braithwaite & Co. Ltd. is adamant about reinventing capabilities to bring competitive advantage and ensure a cohesive working environment.